Curriculum Planning
S>R. Ameli; A. Bicharanlou; M. Bahar; F. Gholami
Abstract
It is well known that environmental problems, including water crisis, nowadays are much important to natural science as to social science. This research is to study the theoretical relationship between communication and water and the potentialities of water communication as an interdisciplinary area ...
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It is well known that environmental problems, including water crisis, nowadays are much important to natural science as to social science. This research is to study the theoretical relationship between communication and water and the potentialities of water communication as an interdisciplinary area to manage water crisis in Iran. Herve-Bazin ' water communication model as a suitable pattern for depicting the theoretical approaches explaining water communication issues, considers this discipline as an intersection of environment communication, development communication, risk communication, health communication, science communication, public communication, political communication, law and responsible communication. Explaining the various aspects of water issues in Iran, this paper proposes a promoted model containing different theoretical areas on water communication. At the end, it concludes that Iranian environmental journalists and media activists can change the constructivist approaches to water crisis and catch more attention to social and cultural aspects of water crisis by focusing on the strategic communications in designing messages related to water crisis in media outlets.
Abdollah Bichranlo; Ali Asghar Pourezzat
Abstract
Numerous researchers and theoreticians have attempted to study and investigate various respects of the organization. Based on these studies, different ideas and images have been offered on this concept, the most important of which are the pictures depicted and offered in the works of "Garreth Morgan" ...
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Numerous researchers and theoreticians have attempted to study and investigate various respects of the organization. Based on these studies, different ideas and images have been offered on this concept, the most important of which are the pictures depicted and offered in the works of "Garreth Morgan" and "Mary Joe Hatch". In this study, the function of metaphors in the process of cognition is examined, organization metaphors are briefly reviewed, and some theories and views which are mostly in accordance with the mentioned metaphors are considered. Finally, the possibility for discussions on the concept of "semantic boomerang" or "semantic return of metaphors" is provided and its considerable functions and dysfunctions are examined. In the case study, by focusing on the cultural engineering as a derived concept of metaphors semantic boomerang, the way of metaphor boomerang and emerging this concept in Iranian policy making literature is described. This paper in terms of results is a basic research and in terms of purpose is exploratory and in terms of applied data is qualitative. The method is case study. The data gathering tool is documentary which by using different sources, necessary data have been gathered and analyzed by models comparison analysis method.
