Management
M. Malekmohamadi; M. Mozaffari
Abstract
Proper management of water resource patterns is considered as one of the main infrastructure for sustainable development in the energy sector. Drought, population growth, industrialization and urbanization are the factors that have contributed to the country's water supply crisis. In this regard, social ...
Read More
Proper management of water resource patterns is considered as one of the main infrastructure for sustainable development in the energy sector. Drought, population growth, industrialization and urbanization are the factors that have contributed to the country's water supply crisis. In this regard, social marketing has an effective role in reforming the pattern of consumption in the energy sector, especially in the consumption of water resources. In this research, in order to determine the relationship between effective factors in social marketing and its role in voluntarily changing water of consumption and effective management, from 115 knowledgeable experts in the field of water resources as a statistical society, asked about the factors that associated the pattern of consumption in form of a questionnaire. Based on the analysis, it was found that three factors of social marketing (location, product and culture) have a significant relationship, and then by ranking the social marketing factors with fuzzy TOPSIS method, the factor of location as the most important factor was obtained (0.644).
Z. Tamassoki
Abstract
Contrary to our current approachto water, as a colorless, odorless and tasteless liquid, Iranians were used to understand it as apurifier; the most precious substancewhich was dowry of their profit’s daughter, andthe resource of whole life on earth. The main aim of this article is to present an ...
Read More
Contrary to our current approachto water, as a colorless, odorless and tasteless liquid, Iranians were used to understand it as apurifier; the most precious substancewhich was dowry of their profit’s daughter, andthe resource of whole life on earth. The main aim of this article is to present an explanation for how the alteration of Iranian mentality on water has led to the excessive water consumption today by illuminating the factors which have affected this change. In pursuit of this goal, the article proceeds in five steps. First, the theoretical basis which the paper relies on is discussed by using the psychology of advertising and cultural studies findings; As a prologue for the historical account, a brief outline of water supernal value among Iranians before the modern era, through secondary written sources, is raised; Then urban water resources management in Qajar Tehran is described by analyzing the data gained through historical maps and documents besides memories, both in macro and micro levels of the city to show the physical organization of water resources and problems associated with the operation of water; after that, Iranian mentality on water during Qajar period is explained based on historical evidence; and at the main part, taking advantage of all the previous stages, it is discussed how the promotion of tap water has led to the alteration of water concept and its value in the Iranian mind; Finally, according to previous steps, two categories of strategies and tactics for the propagation of optimizing water use is proposed.
