Innovation and Technology
H.A. Ghajari; A. Naghavi
Abstract
Today, Internet advertising (digital marketing) has become a necessity for online and offline businesses. As such, digital marketing businesses are also emerging in Iran and, therefore, need sociological analysis for their growth and development. Given the importance of the subject, this study is an ...
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Today, Internet advertising (digital marketing) has become a necessity for online and offline businesses. As such, digital marketing businesses are also emerging in Iran and, therefore, need sociological analysis for their growth and development. Given the importance of the subject, this study is an attempt to enumerate the factors affecting individuals' employment in online advertising businesses. In order to access the same, the theoretical research model of the study presented an interdisciplinary approach after examining various sociological, psychological and educational theories and hence, identified six variables i.e., talent, interest, organizational culture, job benefits, socio-economic class and labor market as important factors influencing employment in online advertising businesses. Then, a researcher-made questionnaire was distributed among the statistical population, the research hypotheses were tested, and using the Spearman's correlation coefficient, 5 out of 6 hypotheses with employment as a dependent variable (except socio-economic factor) were confirmed. Additionally, based on the findings of the structural equations (LISREL), the significance of independent variables of interest and labor market with employment dependent variable were not confirmed and it was found that talent (standard coefficient 0.3) and job benefits (standard coefficient 0.62) had the greatest impact in attracting employees to online advertising businesses.
Higher Education
F. Asghari; A. Abbaspour; H. Rahimian; S. Ghiasi Nodooshan
Abstract
Studying the culture of every community, because of identity characteristics and borders distinguishing different communities, is one of the main requirements for understanding that community. Although researchers from different fields have carried out studies on the culture of university as an important ...
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Studying the culture of every community, because of identity characteristics and borders distinguishing different communities, is one of the main requirements for understanding that community. Although researchers from different fields have carried out studies on the culture of university as an important community, unlike other studies on universities, numerous shortcomings and gaps can be found in these studies, leaving studies on academic culture at an immature stage. The present article aims to analyze concepts, views and theories related to this field in order to deal with these problems. The analysis carried out here shows that failure in the conceptual and methodological development of studies on ‘university culture’, regardless of the complexity of the concepts of culture, organization and university, has three main reasons: failure to distinguish between “culture of university” and “academic culture”, failure to recognize that studies on university culture belong to interdisciplinary fields, and failure to methodologically distinguish between the ‘has approach’ (culture as a variable) and ‘is approach’ (culture as a root metaphor).
