Innovation and Technology
M. Aliei; E. Ghaderifar; M. Hoorali; F. Hamidi
Abstract
Globalization and adaptation to market conditions, the existence of competitive pressures such as the entry of start-ups into the competitive market and the need to increase investment costs have led manufacturers to improve creative methods of customer service, access to new markets, geographical expansion ...
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Globalization and adaptation to market conditions, the existence of competitive pressures such as the entry of start-ups into the competitive market and the need to increase investment costs have led manufacturers to improve creative methods of customer service, access to new markets, geographical expansion of services and Other operations that can improve logistics costs while improving quality, customer satisfaction and gaining new customers. The most effective solution to this business dilemma is to outsource logistics services based on long-term contracts provided by a third-party logistics service provider. These companies have specialized knowledge in the field of coordination of economic resources and can create new opportunities for producers. Third-party logistics service provider is an external supplier that manages controls and executes logistics activities on behalf of the customer. In this article, the 7 main dimensions of Third-Party logistics enablers have been enumerated by reviewing the research background, textual content analysis and specialized interviews with 16 logistics industry experts using MAXQDA software, then by using DEMATEL technique based on network analysis (DANP) and performing pairwise comparisons and implementations in Excel software, these weighting enablers and the relationships between them were discovered. To collect the data, a pair of researcher-made names were used, the validity and reliability of which were also confirmed. The results of the analysis show that the most important enablers are: production, technical and marketing and sales empowerment, finance, manpower and strategic empowerment, respectively.
