Interdisciplinary
H. Ghajari; F. Hghparast
Abstract
Economic empowerment is one of the variables affecting women's social health in a society. The main purpose of this study is to investigate the relationship between the dimension of economic empowerment and social health of female-headed households, especially among self-help and non-self-help groups ...
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Economic empowerment is one of the variables affecting women's social health in a society. The main purpose of this study is to investigate the relationship between the dimension of economic empowerment and social health of female-headed households, especially among self-help and non-self-help groups as an interdisciplinary subject. Theories of social health and empowerment have been used to study the effect of independent variable on dependent ones. The main question of this article is whether there is a relationship between economic empowerment of women household heads and their social health? The research method is survey-based and through a prepared questionnaire. The statistical population is female-headed household members and those under the auspices of the Tehran Welfare Organization who were selected randomly. The sample size is 200 women. Findings showed that the average score of the five dimensions of social health in female-headed households in the self-help group was significantly higher at 95% confidence level than female-headed households in the non-self-employed group. The average score of four dimensions of economic empowerment in female-headed households in the self-help group was higher than non-self-employed female-headed households. Accordingly, based on the outcome, economic empowerment of women in these two groups found to have a significant effect on their social health.
Innovation and Technology
H.A. Ghajari; A. Naghavi
Abstract
Today, Internet advertising (digital marketing) has become a necessity for online and offline businesses. As such, digital marketing businesses are also emerging in Iran and, therefore, need sociological analysis for their growth and development. Given the importance of the subject, this study is an ...
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Today, Internet advertising (digital marketing) has become a necessity for online and offline businesses. As such, digital marketing businesses are also emerging in Iran and, therefore, need sociological analysis for their growth and development. Given the importance of the subject, this study is an attempt to enumerate the factors affecting individuals' employment in online advertising businesses. In order to access the same, the theoretical research model of the study presented an interdisciplinary approach after examining various sociological, psychological and educational theories and hence, identified six variables i.e., talent, interest, organizational culture, job benefits, socio-economic class and labor market as important factors influencing employment in online advertising businesses. Then, a researcher-made questionnaire was distributed among the statistical population, the research hypotheses were tested, and using the Spearman's correlation coefficient, 5 out of 6 hypotheses with employment as a dependent variable (except socio-economic factor) were confirmed. Additionally, based on the findings of the structural equations (LISREL), the significance of independent variables of interest and labor market with employment dependent variable were not confirmed and it was found that talent (standard coefficient 0.3) and job benefits (standard coefficient 0.62) had the greatest impact in attracting employees to online advertising businesses.
