Innovation and Technology
A. Bayat Seyed Shahabi; M.R. Saeid Abadi; D. Khajeheian
Abstract
With the epidemic of social media and the empowerment of users to partner with media organizations, the value creation has become an increasing trend in the media industry. News agencies are among organizations that are significantly influenced by users’ participation through social media, citizen ...
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With the epidemic of social media and the empowerment of users to partner with media organizations, the value creation has become an increasing trend in the media industry. News agencies are among organizations that are significantly influenced by users’ participation through social media, citizen journalism, and user-generated content, and benefit from users’ participation in a variety of ways, from news content to analysis and discussions. The current research identifies components and dimensions of value creation in news agencies and develops a strategic model by surveying 735 active users of "Fars.me" system belonging to the Fars News Agency. The research model is based on the motivation of users’ participation in value creation under the influenced of three types: relationship, economic and entertainment values, which result in attitudinal and behavioral loyalty by strengthening the brand. By executing a questionnaire and data collection from 12,330 users who have registered a subject in Fars.me at least once, then using a quantitative approach as well as SPSS, EXCEL, and SMART-PL software, completed questionnaires were analyzed and the proposed model was confirmed. Findings show that the participation of news network audience has had a positive effect on creating relational, entertainment and economic values, respectively, and by strengthening the brand value of the news agency, increases attitudinal and behavioral loyalty of the audience.
Innovation and Technology
P. Tolouei; F. Babaei Samiromi; R. Arjmandi; A.M. Amir Hesam Hassani; R. Azizinejad
Abstract
What is being discussed today in the world of city management is the resilience of cities, which is very important because it can easily affect the life and durability of a city. Therefore, it is necessary to provide the basis for quality management of cities for future generations, following the increase ...
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What is being discussed today in the world of city management is the resilience of cities, which is very important because it can easily affect the life and durability of a city. Therefore, it is necessary to provide the basis for quality management of cities for future generations, following the increase in the capacity and capacity of urban settlements and their resilience. This research has been done with the aim of designing a resilience model with a value creation approach in urban management. The present study is applied in terms of purpose and qualitative in terms of data collection. In this study, the statistical population of university experts and municipal managers in the field of urban management in Tehran were considered. Snowball method was used to select the sample in the qualitative stage. The validity of the content of the questionnaire was confirmed by professors, experts and thinkers. The results show that four economic, social, institutional and physical-spatial factors play an effective role. It is suggested that the dimensions of the model's structure be investigated as a moderating factor in organizations and the effect of changes in physical-spatial environment on the resilience management model in other organizations be measured and compared with the present study. From previous research and documentary studies, a suitable basic framework for this research should be created.
