Interdisciplinary Studies in the Humanities

Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran

Document Type : Original Research Paper

Authors

A. Alem Tabriz 1
F. Mohajerani 2
bahman hajipour 3
Sh. Azizi 4

1 Professor of Management, Management and Accounting, Shahid Beheshti University, Tehran, Iran

2 PhD Student of Business Administration, Management and Accounting, Shahid Beheshti University, Tehran, Iran

3 Associate Professor, Faculty Of Management and Accounting, Shahid Beheshti university, TEHRAN, IRAN

4 Assistant Professor of Management, Management and Accounting, Shahid Beheshti University, Tehran, Iran

https://doi.org/10.22035/isih.2019.3207.3486
Abstract
The most important factor affecting university market practice is the employment of graduates in the market and, consequently, the improvement of market orientation. Marketing in the educational industry has a special relationship with the employment of graduates in the field of education. Identifying the factors that have been operating on the market and improving the performance of graduates is one of the most important goals of this research. Considering that the topic of performance in the market of different areas of educational planning, macro education in the country, curriculum development, and other subjects is included in the field of interdisciplinary subjects, Different types of educational management, strategic management, engineering, and curriculum designing involve market performance management. Conforming to the space requirement of the problem, this paper presents a three-step process model. Regarding analyzing the dimensions and components identified using the Fuzzy Delphi technique, the structural interpretation analysis of the relationship with the industry and industrial projects plays an important role in market orientation and the matching of academic training and market requirements, as well as the factor of being due to Including the level of well-being and infrastructure of the faculty and the surrounding area has a high impact on the level of performance in the market according to the results of an example of nine universities and colleges.

Keywords

performance-oriented market
university
process models
PLS
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  • Receive Date 12 October 2018
  • Revise Date 11 November 2018
  • Accept Date 03 December 2018

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