The meaning of desert; A duoethnography in Iranian entrepreneurship

Document Type : Original Research Paper

Authors

1 PhD Candidate in Cultural Sociology, Faculty of Social Science, Allameh Tabataba'i University, Tehran. Iran

2 Full Professor, Department of Cultural Studies, Faculty of Social Sciences, AllamehTabataba'i University, Tehran. Iran

Abstract
Desert and merit are always related to social and natural talents and assets. Each person or organization is morally permitted to benefit from its reserves and capacities from the standpoint that justifies and grants deserve. However, an opposing viewpoint claims that one should benefit from each other's good in a well-ordered society. Rejecting or accepting moral desert in the entrepreneurial environment drives distinct economics and cultural behaviors. As such, the idea of the moral desert is reflected by the behavior of the human resources department of entrepreneurial organizations, the logic of profit, and the distribution of resources. This research aimed to investigate and describe the viewpoints of several actors of the entrepreneurship ecosystem on desert-related issues using the duoethnographic method. These empirical data indicated that the justice concept is often understood, described, and reproduced in meritocratic and libertarian frameworks within the culture of the Iranian startup ecosystem. In this field, the insights of communitarians and theoreticians of liberal equality and deontological liberalism do not have a compelling future. The rethinking and doubts expressed by the parties involved in the research indicated that there is not a significant diversity of opinions on justice in this ecosystem, and there are also challenges to the settlement of justice as a remedial virtue.

Keywords

Subjects


Sawyer, R. D., & Norris, J. (2013). Duoethnography, Oxford University Press.
 
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  • Receive Date 23 November 2024
  • Revise Date 15 February 2025
  • Accept Date 23 February 2025